Menu



















LEADERS AREN'T BORN.
THEY'RE BUILT.


Did you say STOP being nice? Couldn't the world use more nice leaders?


No. We need more leaders who are KIND.

Let's explore the difference:

               Nice: Polite, agreeable, and eager to please.

               Kind: Considerate, helpful, and benevolent.


No. We need more leaders who are KIND.

Let's explore the difference:

Nice: Polite, agreeable, and eager to please.

Kind: Considerate, helpful, and benevolent.

While niceness often stems from a desire to be liked or to avoid conflict, it can lead to leadership that is:

               
               Neglectful: Overlooking issues to maintain a facade of harmony.

               Ineffective: Inaction erodes employee trust, reducing leadership to empty promises

               Conflict-avoidant: The absence of healthy debates in a culture is just as toxic as unhealthy conflict

               Evasive: Dodging difficult decisions or feedback to prevent discomfort.

Such NICE leaders often avoid conflict at all costs, refraining from providing essential feedback to prevent hurt feelings. This avoidance undermines accountability, prompting top performers to leave while complacent individuals remain. Surprisingly, some of the most toxic cultures are led by nice leaders.

               
Neglectful: Overlooking issues to maintain a facade of harmony.

Ineffective: Inaction erodes employee trust, reducing leadership to empty promises

Conflict-avoidant: The absence of healthy debates in a culture is just as toxic as unhealthy conflict

Evasive: Dodging difficult decisions or feedback to prevent discomfort.

Such NICE leaders often avoid conflict at all costs, refraining from providing essential feedback to prevent hurt feelings. This avoidance undermines accountability, prompting top performers to leave while complacent individuals remain. Surprisingly, some of the most toxic cultures are led by nice leaders.

The good news?

Let's cultivate it together.

THREE WAYS I CAN HELP...

THREE WAYS I CAN HELP...


Offsites & Workshops

Boost team connection, tackle tough conversations, and build accountability. Walk away with clear strategies to align and engage your team.



Top Talent Accelerator

Ready for that promotion?
Develop leadership skills that get you noticed and advance your career with confidence. 



Peoplefluence FOCUS Newsletter

Level up in 5 minutes a week.
Get actionable leadership tips you can use right now to drive results.



ABOUT KATIE ARMENTROUT

Katie Armentrout is the founder of Peoplefluence and a sought-after leadership coach, speaker, and facilitator.

With 20+ years of leadership and sales experience, Katie has trained thousands of business owners, leaders, and sales professionals to improve communication, self-awareness, and teamwork.

At the peak of her career, she left the corporate world due to burnout and artificial harmony. She worked with smart, ethical people, but they didn't behave like a team. 

After leaving, she read The Five Dysfunctions of a Team by Patrick Lencioni and founded Peoplefluence to equip business owners and corporate leaders with these (and many other!) transformational frameworks. 

Named a 2020 Change Maker by the Women’s Foodservice Forum, Katie has been featured on dozens of podcasts and also speaks to high school and college students about leadership.

She holds an MBA from UNC Chapel Hill and a BSBA from Saint Louis University. She lives in Cincinnati with her husband, three kids, and dog.

jOIN OUR nEWSLETTER

Level-Up your leadership in less than 5 minutes per week!

Join the growing community of leaders and business owners who level-up their leadership skills by receiving one focused tip of the week!

The solution:

Schedule your Team Offsite today!

Katie has been a blessing to my business.

“She prioritizes people over process - always! HIRE HER and watch your business skyrocket. She is 100% worth it.”

Mica Giordano, CEO

NOVASTUDIO

What People Say About Us

“Wow, I've been missing training like this my entire career!”

I've gotten coaching before, but never received specific tips like the ones Katie outlines. 

To say I need this is an understatement."

Scot Whiskeyman, 
Chief Executive Officer

Providers & Families Wealth Management

"There was a noticeable difference in how our team worked together before and after the offsite!

With Katie’s help, we broke down walls and increased productivity. She has become part of our team."

Levon Gothay, 
Director of Operations

Chick-fil-A Blue Ash

"The best offsite we’ve had in a LONG time!"

We immediately put the concepts into action and have improved our hiring process."

Dani Watkins, 
Chief Program Officer

CityLink Center

What People Say About Us

“Wow, I've been missing training like this my entire career!”

I've gotten training and coaching, but I've never received specific tips like the ones Katie outlines. To say I need this is an understatement.

Scot Whiskeyman, CEO

Providers & Families Wealth Management

"There was a noticeable difference in how our team worked together before and after the offsite!


With Katie’s help, we broke down walls and increased productivity. She has become part of our team.

Levon Gothay, Director of Operations

Chick-fil-A Blue Ash

"The best offsite we’ve had in a LONG time!"

We immediately put the concepts into action and have improved our hiring process. 

Dani Watkins, Chief Program Officer

CityLink Center

Get our most popular training workbook for FREE.

Considering a workshop? We'll send your our workbook for FREE.

Trust is the foundation of every high-performing team. But not all trust is created equal, and understanding the difference is key to leading with impact.

📥 Download our most popular training workbook—for FREE!

Whether you’re leading a new team or strengthening an existing one, get practical tools to create better collaboration, accountability, and results.

Get your free copy now and start building a team that works better—together! 👇

Want a Stronger, More Aligned Team? It Starts with Trust.

Trust is the foundation of every high-performing team. But not all trust is created equal, and understanding the difference is key to leading with impact.

📥 Download our most popular training workbook—for FREE!

This is the exact workbook we use in leadership offsites and training sessions to help teams understand and build trust. Whether you’re leading a new team or strengthening an existing one, this resource will give you practical tools to create better collaboration, accountability, and results.

Get your free copy now and start building a team that works better—together! 👇

Copyright 2023 Peoplefluence