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The opposite of nice isn't mean.
The opposite of nice is courageous.

THREE WAYS I CAN HELP...

THREE WAYS I CAN HELP...


Offsites + Workshops

Boost team connection, tackle tough conversations, and build accountability. Walk away with clear strategies to align and engage your team.


Keynotes + Breakouts

Tired of the same old keynote?
Katie is a magnetic speaker who's captivated thousands of people with energy, insight, and stories from the trenches. 


Top Talent Accelerator

Ready for that promotion?
Develop leadership skills that get you noticed and advance your career with confidence. 


ABOUT KATIE ARMENTROUT

Nice is another word for afraid. And it took me 40 years to learn that nice is not a leadership strategy.

I’m Katie Armentrout, founder of Peoplefluence. After 20 years in corporate leadership and sales, I left a successful career—not because of bad people, but because of good people stuck in artificial harmony. I was burned out from playing nice, avoiding conflict, and watching teams stall out because no one would say the hard thing.

That’s when I discovered The Five Dysfunctions of a Team by Patrick Lencioni, and everything changed. I founded Peoplefluence to help leaders build the teams they thought they were joining—where trust runs deep, feedback is honest, and results actually happen.

Named a 2020 Change Maker by the Women’s Foodservice Forum, I’ve trained thousands of leaders, spoken on dozens of podcasts, and occasionally convince high school and college students that leadership is cool.

I live in Cincinnati with my husband, three kids, and our dog.

jOIN OUR nEWSLETTER

Level-Up your leadership in less than 5 minutes per week!

Join the growing community of leaders and business owners who level-up their leadership skills by receiving one focused tip of the week!

The solution:

Schedule your Team Offsite today!

Katie has been a blessing to my business.

“She prioritizes people over process - always! HIRE HER and watch your business skyrocket. She is 100% worth it.”

Mica Giordano, CEO

NOVASTUDIO

What People Say About Us

“Wow, I've been missing training like this my entire career!”

I've gotten coaching before, but never received specific tips like the ones Katie outlines. 

To say I need this is an understatement."

Scot Whiskeyman, 
Chief Executive Officer

Providers & Families Wealth Management

"There was a noticeable difference in how our team worked together before and after the offsite!

With Katie’s help, we broke down walls and increased productivity. She has become part of our team."

Levon Gothay, 
Director of Operations

Chick-fil-A Blue Ash

"The best offsite we’ve had in a LONG time!"

We immediately put the concepts into action and have improved our hiring process."

Dani Watkins, 
Chief Program Officer

CityLink Center

What People Say About Us

“Wow, I've been missing training like this my entire career!”

I've gotten training and coaching, but I've never received specific tips like the ones Katie outlines. To say I need this is an understatement.

Scot Whiskeyman, CEO

Providers & Families Wealth Management

"There was a noticeable difference in how our team worked together before and after the offsite!


With Katie’s help, we broke down walls and increased productivity. She has become part of our team.

Levon Gothay, Director of Operations

Chick-fil-A Blue Ash

"The best offsite we’ve had in a LONG time!"

We immediately put the concepts into action and have improved our hiring process. 

Dani Watkins, Chief Program Officer

CityLink Center

Get our most popular training workbook for FREE.

Considering a workshop? We'll send your our workbook for FREE.

Trust is the foundation of every high-performing team. But not all trust is created equal, and understanding the difference is key to leading with impact.

📥 Download our most popular training workbook—for FREE!

Whether you’re leading a new team or strengthening an existing one, get practical tools to create better collaboration, accountability, and results.

Get your free copy now and start building a team that works better—together! 👇

Want a Stronger, More Aligned Team? It Starts with Trust.

Trust is the foundation of every high-performing team. But not all trust is created equal, and understanding the difference is key to leading with impact.

📥 Download our most popular training workbook—for FREE!

This is the exact workbook we use in leadership offsites and training sessions to help teams understand and build trust. Whether you’re leading a new team or strengthening an existing one, this resource will give you practical tools to create better collaboration, accountability, and results.

Get your free copy now and start building a team that works better—together! 👇

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